Outdoor Advocacy. Re-Imagined.
Backyard Concept, LLC is a forward-thinking outdoor advocacy firm specializing in legal, consulting, management, and advocacy services focused in the outdoor recreation space. We work with businesses, outdoor organizations, non-profits, and individuals, all toward building inclusive community environments that celebrate the outdoors.
What’s in your backyard?
Outdoor Entity Management
Backyard Concept is proud of the outdoor brands that it manages and the impact they have on the communities in which they serve. Cheers to making things happen!
NEWS
STIO x gba
We should have brought more coffee, I thought to myself. It's a crisp October morning in northern New Hampshire and a mountainous band of over one hundred volunteers known as “Quarry Dogs” cluster together, resembling the patchwork grit of a small minuteman army.
BYC INTERNSHIP
This summer (2023), Backyard Concept intern Amelia jumped right into the thick of things at BYC, helping with GRANITEER content creation, policy memos, Gloves to Mugs and much more. We’re so grateful for Amelia’s time and dedication this summer before her senior year at Bowdoin College in Maine! Check out Amelia’s Sandbox post, as part of Granite Outdoor’s Sandbox Outdoor Economy Journal, recapping her experience and the unique qualities of a career path in the outdoor industry
Party in the back
CONWAY — Backyard Concept, the outdoor advocacy firm specializing in legal, consulting, marketing and management services, recently welcomed two new team members. Samantha (Sam) Trombley, marketing manager, and Colin Higdon, operations coordinator, are working with founder and principal Tyler Ray to harness the flourishing outdoor recreation movement in New Hampshire. Since 2019, Ray has worked with businesses, non-profits and individuals as well as hundreds of outdoor brands in various capacities, spanning a variety of sectors such as retail, services, energy, breweries, economic developers, planning, real estate and government.
PEOPLE, PLACE & PURPOSE
“Tyler Ray is the Principal of Backyard Concept, the umbrella organization for Frontyard Law, Granite Backcountry Alliance, and Granite Outdoor Alliance – all focused on supporting outdoor recreation and helping to promote and advocate for the economic benefits of the industry. He escaped the traditional world of practicing law to live and work where he also wants to play in the outdoors. Offline Tyler mentioned his love for the Ferris Bueller quote “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” And we think after listening to our conversation, you’ll agree that Tyler would make Ferris proud; he really is living his dream.” - Kate Luczko, People, Place & Purpose
Ray Earns
Outdoor
BUsiness Cert.
from OIA
Congratulations to BYC Principal Tyler Ray for obtaining the Outdoor Business Industry Certificate from Outdoor Industry Association completing three courses focused on marketing and brand strategy, leadership, bringing socially responsible products to market and understanding and integrating diversity, equity, and inclusion principles in the workplace. This work complements the variety of outdoor-focused work at BYC on a local, regional, and national scale and keeps the firm on the cutting edge of industry development.
Photo: Corey McMullen
“The outdoor economy is a departure from the old, industrial way of constructing communities. It’s about leveraging natural resources responsibly to create vibrant, supportive, and healthy local economies - places where people don’t just want to go, but they want to live. ”
nh magazine names t. Ray on 2019 “it” list
2019 was a breakout year for Principal and Founder Tyler Ray of Backyard Concept. Read more about BYC’s efforts with Granite Backcountry Alliance.
About
Backyard Concept is an advocacy-based consulting organization dedicated to advancing outdoor recreation as a means to economic development
Services
Backyard Concept provides professional support services for stakeholders to implement the concepts of the outdoor economy and strategies to put them in play.
FRONTYARD LAW, PLLC
As the saying goes, “business up front, party in the back”. As a division of Backyard Concept, Frontyard Law offers a wide array of affordable legal services to help businesses and individuals stay on the trail and focus on what counts.
Projects
What does outdoor recreation look like from an implementation perspective? Pure awesomeness! Check out some Backyard Concept past projects below to see real life examples of past projects from Backyard Concept.