Your One-Stop Business Partner.
From Concept to Growth, Crafting Strategies that Elevate Outdoor Brands and Stakeholders to New Heights.
We Move Mountains.
BACKYARD CONCEPT SERVICES
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Figure out where to go—and how to get there.
BYC helps outdoor businesses, nonprofits, public agencies and community partners turn big ideas or complicated problems into practical strategy.
Services include:
Strategic planning and organizational strategy
Business and program development
Outdoor economy and rural economic development
Research, issue analysis and strategic briefs
Technical assistance
Implementation roadmaps
Executive and leadership support
Opportunity assessment and feasibility
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Bring the right people together to build alignment and move ideas forward.
Services include:
Stakeholder mapping and outreach
Roundtables and listening sessions
Cross-sector coalition building
Facilitation
Advisory groups and task forces
Public-private partnership development
Industry and community engagement
Findings, recommendations and follow-up
CASE STUDIES
GROUNDED GROWTH
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Connect outdoor assets, talent and place to business and community growth.
Services include:
Workforce recruitment and retention strategy
Employer value proposition development
Career pathways and talent pipelines
Employer engagement and research
Workforce workshops and technical assistance
Outdoor economy strategy
Place-based talent attraction
Business ecosystem development
Community and regional economic development
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Bring the right people together to build alignment and move ideas forward.
Services include:
Strategic messaging and positioning
Communications strategy
Content and thought leadership
Reports, briefs and toolkits
Media relations and earned media
Public-awareness campaigns
Email and digital communications
Collaborative marketing
Brand storytelling
Advocacy communications
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Create experiences that build relationships, brands and momentum.
Services include:
Signature event development
Conferences and summits
Industry and stakeholder events
Brand activations
Experiential marketing
Networking programs
Sponsorship strategy and sales
Vendor/exhibitor development
Programming and speaker development
Production, logistics and on-site execution
Measurement and post-event reporting
CASE STUDIES:
Graniteer Festival, Wild Corn Backcountry Shindig, Mt. Washington Backcountry Ski Festival, Granite Backcountry Film Festival, Trade shows, Rock City, and more.
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Add experienced leadership and execution capacity when you need it.
Services include:
Outsourced program leadership
Project and portfolio management
Association and initiative management
Contractor/team coordination
Workplans, budgets and deliverables
Membership and partnership programs
Grant implementation and reporting
Metrics and outcome tracking
Interim or fractional leadership
Operations systems and workflow development
Strategy is only useful if you can execute it.
Backyard Concept works from idea through implementation—combining outdoor-industry expertise, business strategy, creative problem solving and hands-on delivery.
We help clients:
Build industries and networks
Attract and retain workforce
Convene diverse stakeholders
Launch programs and initiatives
Elevate issues and ideas
Create signature experiences
Turn strategy into execution
“The outdoor economy is a departure from the old, industrial way of constructing communities. It’s about leveraging natural resources responsibly to create vibrant, supportive, and healthy local economies - places where people don’t just want to go, but they want to live. ”
